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cracking
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due to
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hype
hype
/ˈhaɪp/
noun
Blatant or sensational promotion
(
hoopla
[Informal]
,
hype
,
plug
,
ballyhoo
[Informal]
)
blatant or sensational promotion
verb
Publicize in an exaggerated and often misleading manner
(
hype
)
publicize in an exaggerated and often misleading manner
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